The image below is from an apartment rental website where the menu does very little to help visitors find an apartment that meets their needs. forward navigation What's wrong with this picture? To start, they put together something of a mega menu. Mega menus are designed to reduce the number of clicks needed to get from the current page the visitor is on to the category page that best matches their interest. But this solution is often worse than the problem! Too many options in the menu prevent the customer from concentrating on what they want. It becomes information overload, creating decision paralysis. Advertising Continue reading below Second, this menu does not offer navigation categories that help the visitor to explore forward.
Most searchers do not search for apartments based on these categories. And unless you know where each of these addresses are in hair masking service the city, this information won't do much to help you find an apartment that suits your needs. You should take the time to look at each address to find out if there is an apartment available that has the features and amenities you want. The menu has a few more “filtering” options at the top that might be slightly more useful, but not by much. If you search by location, you get a slightly more useful way of finding an apartment in an area you want to live in, but it's only useful if you're looking for an apartment in a specific location. Browsing 2 If you browse by type, you again get the Urban, Signature, and Suburban categories.
Map search lets you see all the pinned addresses on a city map, and price search lets you find an apartment that fits your price range. There is merit to each of these categorization options but, aside from searching by price option; they're all location-focused, which only a small subset of apartment hunters are looking for. Overall, this navigation is not helpful to the majority of apartment seekers. The right way to categorize your products So now let's talk about what you should do when it comes to proper product categorization. If you start by researching keywords, you'll learn a lot about how people search for apartments and what types of things they're looking for.