Therefore, in japan, the marketing and promotion of tourism resources can be carried out smoothly and the goal of building a country by tourism can be achieved. In fact, everything is attributed to the japanese government having a set of statistical standards. Moreover, this standard is implemented in the dmo or the tourism industry, and then long-term and multi-party use of this standard to collect data and disclose it to the tourism industry for use, so that the dmo can organize it in an objective and scientific way, and effectively and efficiently promote tourism resources.
The current situation in taiwan is ghost mannequin effect service to promote dmo to achieve the idea of establishing a country through tourism. However, in order to achieve effective and efficient promotion and achieve the tasks that dmo should perform, it is recommended to start from the following aspects.
Establish a standard set of statistical standards for data collection and implement it to each autonomous body and dmo. Collect numerical and quantitative data on a regular basis. In addition to major tourist areas, major stations, airports, transfer stations and other places conduct fixed-point surveys, and directly communicate with foreign travelers to fill in questionnaires to achieve completeness of data. Dmos are also required to be implemented. Utilize the taiwan tourism association or the foreign trade association that is stationed overseas to collect basic information on the countries where they are stationed.