How could you adjust your content marketing strategy to

into every nook and cranny of the organization across the globe. Two years ago, when the company celebrated its 125th anniversary, the video she created left no doubt that emerson employees know what this company stands for and what makes it special. You couldn't ask for more enthusiastic brand ambassadors. Marketers need to lead the way with messaging. Employees want to be proud of what they do and what their company stands for.

They want to know what to say. As kathy explained to carla, "they don't want to have to reconcile." marketers need to lead the way with messaging so employees know what to say. @emerson_kathybb #employeeadvocacy click to tweet how many employees know what your organization stands for and what sets it apart from its competitors? How could you whatsapp number list adjust your content marketing strategy to increase this awareness? Related content on hand: how to write a style guide for your brand create employee content that inspires companies teach their employees to disengage from internal communication. “we're terrible at communicating with employees as an audience,” says carla. “they don't want to listen to us. .

We need to repurpose the communication we send to employees. » carla estimates that 80% of information given to employees is administrative: “information they need to know and we need to give them” (usually mundane and full of corporate talk). The rest is something like 10% crisis-related and 10% - if so - creative, fun, unexpected or inspiring. Communication pie chart re-slice that communication cake, carla said. Re-cut the employee communication cake for more fun, unexpected and inspiring content, says @carlajohnson. Click to tweet under cmo antonio lucio, hewlett-packard is focusing “60% aware” of