Similarly, the value promise delivered by Netflix is not only to watch all kinds of new and old movies and episodes, but also to release brand-new, high-quality self-made dramas executive list directly throughout the season, so that users can enjoy it; the value executive list promise delivered by Costco is to help the United States. The high-end middle class can “stock up” the most cost-effective goods they need most, plus various related services. Based on the above commitments, American super member players will continue to increase commitments/benefits and maintain commitments/benefits.
So that consumers will continue to renew their subscriptions, and then become the "super users" of the enterprise. What about domestic players? What executive list I play is a discount, and the membership fee itself is discounted - 618 can be discounted, "Double 11" can be discounted, and even a new customer can be "half price for the second year (member)", which executive list can only convey one value, which is me It's worthless, I'm cheap, and when the experience is preconceived, the value-added services you provide are overshadowed. 2.
Riot rights or discounts? Continuing the value transmission problem, the next step is the setting of rights and interests. The way domestic executive list super member players play is to issue coupons in a fancy way, and everything revolves around discounts. Yes, consumers want to buy bargains, but if all core interests revolve around discounts, it is executive list digging their own graves: First of all, in the minds of consumers, buying a member is equivalent to scouring the wool, so most domestic super member players are not looking for super members, but deliberately screen out a group of wool partie.